One on One: Best Fast Food Clone of KFC

WordPress database error: [Table 'restau94_res.kcnm0_trp_gettext_original_strings' doesn't exist]
SELECT id, original, domain, context FROM `kcnm0_trp_gettext_original_strings` WHERE BINARY kcnm0_trp_gettext_original_strings.original IN ('By')

WordPress database error: [Table 'restau94_res.kcnm0_trp_gettext_original_strings' doesn't exist]
INSERT INTO `kcnm0_trp_gettext_original_strings` (original, domain, context, original_plural) VALUES ( 'By', 'blocksy', 'trp_context', '')

WordPress database error: [Table 'restau94_res.kcnm0_trp_gettext_en_us' doesn't exist]
INSERT INTO `kcnm0_trp_gettext_en_us` ( original, translated, domain, status, plural_form, original_id ) VALUES ( 'By', '', 'blocksy', '0', '0', '0')

WordPress database error: [Table 'restau94_res.kcnm0_trp_gettext_original_strings' doesn't exist]
SELECT id, original, domain, context FROM `kcnm0_trp_gettext_original_strings` WHERE BINARY kcnm0_trp_gettext_original_strings.original IN ('Function %1$s is deprecated since version %2$s! Use %3$s instead.')
WordPress database error: [Table 'restau94_res.kcnm0_trp_gettext_original_strings' doesn't exist]
INSERT INTO `kcnm0_trp_gettext_original_strings` (original, domain, context, original_plural) VALUES ( 'Function %1$s is deprecated since version %2$s! Use %3$s instead.', 'default', 'trp_context', '')
WordPress database error: [Table 'restau94_res.kcnm0_trp_gettext_original_strings' doesn't exist]
SELECT id, original, domain, context FROM `kcnm0_trp_gettext_original_strings` WHERE BINARY kcnm0_trp_gettext_original_strings.original IN ('Function %1$s is deprecated since version %2$s! Use %3$s instead.')
WordPress database error: [Table 'restau94_res.kcnm0_trp_gettext_en_us' doesn't exist]
INSERT INTO `kcnm0_trp_gettext_en_us` ( original, translated, domain, status, plural_form, original_id ) VALUES ( 'Function %1$s is deprecated since version %2$s! Use %3$s instead.', '', 'default', '0', '0', '0')
WordPress database error: [Table 'restau94_res.kcnm0_trp_gettext_original_strings' doesn't exist]
SELECT id, original, domain, context FROM `kcnm0_trp_gettext_original_strings` WHERE BINARY kcnm0_trp_gettext_original_strings.original IN ('Posts by %s')
WordPress database error: [Table 'restau94_res.kcnm0_trp_gettext_original_strings' doesn't exist]
INSERT INTO `kcnm0_trp_gettext_original_strings` (original, domain, context, original_plural) VALUES ( 'Posts by %s', 'blocksy', 'trp_context', '')
WordPress database error: [Table 'restau94_res.kcnm0_trp_gettext_original_strings' doesn't exist]
SELECT id, original, domain, context FROM `kcnm0_trp_gettext_original_strings` WHERE BINARY kcnm0_trp_gettext_original_strings.original IN ('Posts by %s')
WordPress database error: [Table 'restau94_res.kcnm0_trp_gettext_en_us' doesn't exist]
INSERT INTO `kcnm0_trp_gettext_en_us` ( original, translated, domain, status, plural_form, original_id ) VALUES ( 'Posts by %s', '', 'blocksy', '0', '0', '0')
saqib
WordPress database error: [Table 'restau94_res.kcnm0_trp_gettext_original_strings' doesn't exist]
SELECT id, original, domain, context FROM `kcnm0_trp_gettext_original_strings` WHERE BINARY kcnm0_trp_gettext_original_strings.original IN ('off')
WordPress database error: [Table 'restau94_res.kcnm0_trp_gettext_original_strings' doesn't exist]
INSERT INTO `kcnm0_trp_gettext_original_strings` (original, domain, context, original_plural) VALUES ( 'off', 'default', 'decline months names: on or off', '')
WordPress database error: [Table 'restau94_res.kcnm0_trp_gettext_original_strings' doesn't exist]
SELECT id, original, domain, context FROM `kcnm0_trp_gettext_original_strings` WHERE BINARY kcnm0_trp_gettext_original_strings.original IN ('off')
WordPress database error: [Table 'restau94_res.kcnm0_trp_gettext_en_us' doesn't exist]
INSERT INTO `kcnm0_trp_gettext_en_us` ( original, translated, domain, status, plural_form, original_id ) VALUES ( 'off', '', 'default', '0', '0', '0')
April 14, 2010
Fast Food, N.Nazimabad, Rs.100-200
WordPress database error: [Table 'restau94_res.kcnm0_trp_gettext_original_strings' doesn't exist]
SELECT id, original, domain, context FROM `kcnm0_trp_gettext_original_strings` WHERE BINARY kcnm0_trp_gettext_original_strings.original IN ('1 Comment')
WordPress database error: [Table 'restau94_res.kcnm0_trp_gettext_original_strings' doesn't exist]
INSERT INTO `kcnm0_trp_gettext_original_strings` (original, domain, context, original_plural) VALUES ( '1 Comment', 'blocksy', 'trp_context', '')
WordPress database error: [Table 'restau94_res.kcnm0_trp_gettext_original_strings' doesn't exist]
SELECT id, original, domain, context FROM `kcnm0_trp_gettext_original_strings` WHERE BINARY kcnm0_trp_gettext_original_strings.original IN ('1 Comment')
WordPress database error: [Table 'restau94_res.kcnm0_trp_gettext_en_us' doesn't exist]
INSERT INTO `kcnm0_trp_gettext_en_us` ( original, translated, domain, status, plural_form, original_id ) VALUES ( '1 Comment', '', 'blocksy', '0', '0', '0')
WordPress database error: [Table 'restau94_res.kcnm0_trp_gettext_original_strings' doesn't exist]
SELECT id, original, domain, context FROM `kcnm0_trp_gettext_original_strings` WHERE BINARY kcnm0_trp_gettext_original_strings.original IN ('% Comments')
WordPress database error: [Table 'restau94_res.kcnm0_trp_gettext_original_strings' doesn't exist]
INSERT INTO `kcnm0_trp_gettext_original_strings` (original, domain, context, original_plural) VALUES ( '% Comments', 'blocksy', 'trp_context', '')
WordPress database error: [Table 'restau94_res.kcnm0_trp_gettext_original_strings' doesn't exist]
SELECT id, original, domain, context FROM `kcnm0_trp_gettext_original_strings` WHERE BINARY kcnm0_trp_gettext_original_strings.original IN ('% Comments')
WordPress database error: [Table 'restau94_res.kcnm0_trp_gettext_en_us' doesn't exist]
INSERT INTO `kcnm0_trp_gettext_en_us` ( original, translated, domain, status, plural_form, original_id ) VALUES ( '% Comments', '', 'blocksy', '0', '0', '0')
WordPress database error: [Table 'restau94_res.kcnm0_trp_gettext_original_strings' doesn't exist]
SELECT id, original, domain, context FROM `kcnm0_trp_gettext_original_strings` WHERE BINARY kcnm0_trp_gettext_original_strings.original IN ('off')
WordPress database error: [Table 'restau94_res.kcnm0_trp_gettext_original_strings' doesn't exist]
INSERT INTO `kcnm0_trp_gettext_original_strings` (original, domain, context, original_plural) VALUES ( 'off', 'default', 'Comment number declension: on or off', '')
WordPress database error: [Table 'restau94_res.kcnm0_trp_gettext_original_strings' doesn't exist]
SELECT id, original, domain, context FROM `kcnm0_trp_gettext_original_strings` WHERE BINARY kcnm0_trp_gettext_original_strings.original IN ('off')
WordPress database error: [Table 'restau94_res.kcnm0_trp_gettext_en_us' doesn't exist]
INSERT INTO `kcnm0_trp_gettext_en_us` ( original, translated, domain, status, plural_form, original_id ) VALUES ( 'off', '', 'default', '0', '0', '0')
4 Comments

One on One is one of those restaurants that has everything going for it except one thing- Location. And how many restaurants and cafes we have seen over the years that looked set to take over the city’s ‘foodscape’ but suddenly ceased to exist owing to just this ‘L’. Hell, some have vanished even when they had everything going for him including the crucial ‘L’.

Remember ‘Al-Baik’? Not the one that opened in North Nazimabad a couple of years back. That fizzled out because of bad service and exorbitant charges. I’m talking about the one that opened smack in the middle of Boating Basin Food Street back in 2004. What was it’s claim to fame? It was the best clone of KFC I’ve come across, an opinion that many consumers concurred with. No one came even close to emulating KFC’s zinger and fried chicken (Bovi Chick was ahead of the rest of the pack but still not close), until now.

One on One Consumerater

One on One is precisely that, a great clone of KFC but still cannot defeat the deceased Al-Baik either in price or taste imitation. But it is the best one around with no sound competitors. Sure, there is the Chicken King (Malaysian Franchise) and Chicken Cottage (British franchise) in Hyderi, and Chicken Hut in Clifton, but all of them are way too expensive, so much so that you might as well have KFC if that’s what you are after. They don’t have any distinct tastes of their own.

This is where One on One excels in. Definitely not cheap, but it keeps its prices relatively low compared to KFC and its many imitators. For instance, a KFC Zinger deal costs you Rs.300 plus, whereas the same deal at One on One will cost you Rs.155 (add 15 for the cheese). The price has however, crept to Rs.160 since our last visit. Unlike KFC and its other clones, One on One carries beef burgers as well as has a salad bar a la Pizza Hut.

Let’s dissect the Zinger clone first which they call the ‘Crusty’ burger. Without any doubt, it has a Zinger-esque taste. The mayonnaise spread is a wee bit less leaving the burger a bit on the dry side. The bun was a tragedy. It wasn’t fresh, and to pass it as fresh, they had heated it a bit which was evident from its crusty texture. This small diversion could fool a rookie consumer but cannot escape the lashing of an expert tongue. And most of Pakistani consumers are an expert at such things so 1on1 management has to remember this lesson- Never ever serve a stale item to your customer. Let me repeat that- never ever serve a stale item to your customer- even if it is going to cost you more in the short run – even if it’s just a day old and not a food hazard to the customer -even if the customer looks like a street urchin.

Why? Well for starters, it’s going to leave a bad taste in your customer’s mouth – both literally and metaphorically speaking. Secondly, it’s going to leave the impression that not many people frequent the place due to which the food items do not get consumed right away- something which actually happens in a lot of our restaurants.

Finally, your mission as a restaurateur is to not only meet, but exceed the customer expectations. That’s just not possible with you serving food on the verge of expiry.

French fries helping is generous enough and an exact clone of KFC. And yes they were quite fresh.

The fried chicken was good enough as well, pretty much what KFC has to offer. It was the Grilled Chicken Sandwich presented in a croissant that was the most disappointing. For a change, the croissant was fresh unlike the bun, but it just wasn’t fulfilling enough. And at Rs.200, you better make your offering substantial enough to satiate the customer’s appetite, otherwise they won’t be back. Not only was the croissant of average size, the grilled chicken inside was even smaller. Even taste-wise it was just ok, nothing to write home about.

The ambience is good enough. Brightly lit with sofa chairs and stuff, it has done everything possible to project an aura of an upscale franchise. One of the secondary things I check is the condition of the washroom, and I’m happy to report that they have done justice to this area of the restaurant as well, something which many ‘Me-too’ category restaurants choose to ignore.

So what is it that they lack? Two things. A marketing strategy and location. As far as location is concerned, although they have opened in a commercially vibrant area, it’s not the place where you would expect to find such a restaurant. Why?

Two reasons. The area is home to people belonging to lower middle to working class, two segments that would be hard-pressed to afford to dine at an upscale fast food joint. Even if they do, it would be extremely rare. That means the joint would have to depend on consumers coming in from other areas. For that to happen, the joint needs to be situated on the main road. And that where it runs into major problems, for it is nestled deep inside the area fondly called the ‘2K’ Stop.

I have come across extremely few restaurants that are so unfavorably situated and still make it through. Evolution in Khayaban-e -Tauheed is one such lucky survivor, going strong for more than seven years. Then there is Hot Spot Ice Cream Parlour in the same vicinity. But these are mere exceptions. Remember Shakes and Steaks at Zamzama? No one does now. Although it was nestled deep inside Zamzama’s narrow lanes but then so is Roasters and a host of other successful eateries.

The point is, it is extremely tough to make it in a by-lane. If you are not lucky enough to be on the main road, then you either need to have a terrific marketing strategy, or a fabulous offering that spreads quickly through word-of-mouth. But hoping and relying solely on word-of-mouth is living in a fool’s paradise. Word-of-mouth especially positive, takes a lot of time to impact sales unlike its negative counterpart which spreads like wildfire.

If One on One is to survive, it has to first realize, if it hasn’t already, that it has a severe disadvantage courtesy its location. Then it has to launch into an aggressive marketing campaign. Two marketing tactics that are common in this category is the use of flyers/brochures to promote the joint, secondly the use of membership cards that offer huge discounts at a paltry annual fee, but ensure that the customers keeps coming back for more.

Although pretty hackneyed, these two tactics still work pretty effectively. The third thing it can do is come up with more attractive deals. The ones being offered right now are just the basic fries and drink package. They need to sex up these, maybe by including the salad bar option as well.

Now we come to one thing they have done pretty well as far as marketing is concerned. They have created a Facebook page, not only that they have managed to make a staggering 10,200 fans (till the writing of this article) and still going strong. This must be a record for Pakistani restaurants. And this changes the odds in favor of 1one1. The location won’t matter that much if they can woo even 5% of this enormous fan base to their food joint. The owner Jawad Husain Ansari who’s a real estate dealer by profession and lives just across the street from this restaurant has done a tremendous job of not only a fan page but keeping it updated. Another shrewd marketing tactic he has employed is offer the place for TV production which resulted in 1one1 being used by ARY for a scene for their comedy drama Kangal Millionaire. Although as pointed out by one of the fans that the cast is largely unknown, still it give the brand an aura of a happening place. What Jawad has done more is cleverly upload crude videos of the production on the fan page as well as photos. What he needs to do more is create more specialized offers like the one he created for Valentine’s Day. He should have created one for the 23^rd March as well.

But why? He has already grabbed 10,000 fans who are commenting like hell on the brand page, so why does he need to do anything more? For the simple and unfortunate reason that a large number of fans doesn’t necessarily convert into more sales. And this is evident from the deserted look the place carries most of the time. We visited the place twice including one on weekend, and there were hardly any customers. And this in spite of the fact that the brand has more than 10,000 fans on Facebook. Where are all these people? When do they visit the place if they are not there even on a weekend night? If even a measly 0.5% of the 10,200 fans (equal to 510 people) could visit the place on a single day, the place would be flooded. And yet it doesn’t happen. So having an effective online marketing strategy is not enough unless you have an real-world marketing strategy to augment it.

So the big question is, would I go back to the place having experienced an almost empty dining area and a slightly stale bun? Yes, I would, because I feel the place is good enough overall for a casual dine-out. In fact I have, and I may visit it again in the future.

But that’s just me. In order to ensure that a lot more people who visit the joint for the first time come back, it will have to further refine its act including marketing strategy.

WordPress database error: [Table 'restau94_res.kcnm0_trp_gettext_original_strings' doesn't exist]
SELECT id, original, domain, context FROM `kcnm0_trp_gettext_original_strings` WHERE BINARY kcnm0_trp_gettext_original_strings.original IN ('No comments yet')
WordPress database error: [Table 'restau94_res.kcnm0_trp_gettext_original_strings' doesn't exist]
INSERT INTO `kcnm0_trp_gettext_original_strings` (original, domain, context, original_plural) VALUES ( 'No comments yet', 'blocksy', 'trp_context', '')
WordPress database error: [Table 'restau94_res.kcnm0_trp_gettext_original_strings' doesn't exist]
SELECT id, original, domain, context FROM `kcnm0_trp_gettext_original_strings` WHERE BINARY kcnm0_trp_gettext_original_strings.original IN ('No comments yet')
WordPress database error: [Table 'restau94_res.kcnm0_trp_gettext_en_us' doesn't exist]
INSERT INTO `kcnm0_trp_gettext_en_us` ( original, translated, domain, status, plural_form, original_id ) VALUES ( 'No comments yet', '', 'blocksy', '0', '0', '0')
WordPress database error: [Table 'restau94_res.kcnm0_trp_gettext_original_strings' doesn't exist]
SELECT id, original, domain, context FROM `kcnm0_trp_gettext_original_strings` WHERE BINARY kcnm0_trp_gettext_original_strings.original IN ('One comment')
WordPress database error: [Table 'restau94_res.kcnm0_trp_gettext_original_strings' doesn't exist]
INSERT INTO `kcnm0_trp_gettext_original_strings` (original, domain, context, original_plural) VALUES ( 'One comment', 'blocksy', 'trp_context', '')
WordPress database error: [Table 'restau94_res.kcnm0_trp_gettext_original_strings' doesn't exist]
SELECT id, original, domain, context FROM `kcnm0_trp_gettext_original_strings` WHERE BINARY kcnm0_trp_gettext_original_strings.original IN ('One comment')
WordPress database error: [Table 'restau94_res.kcnm0_trp_gettext_en_us' doesn't exist]
INSERT INTO `kcnm0_trp_gettext_en_us` ( original, translated, domain, status, plural_form, original_id ) VALUES ( 'One comment', '', 'blocksy', '0', '0', '0')
4 Comments

Saad Zaidi

WordPress database error: [Table 'restau94_res.kcnm0_trp_gettext_original_strings' doesn't exist]
SELECT id, original, domain, context FROM `kcnm0_trp_gettext_original_strings` WHERE BINARY kcnm0_trp_gettext_original_strings.original IN ('%1$s / %2$s')
WordPress database error: [Table 'restau94_res.kcnm0_trp_gettext_original_strings' doesn't exist]
INSERT INTO `kcnm0_trp_gettext_original_strings` (original, domain, context, original_plural) VALUES ( '%1$s / %2$s', 'blocksy', 'trp_context', '')
WordPress database error: [Table 'restau94_res.kcnm0_trp_gettext_original_strings' doesn't exist]
SELECT id, original, domain, context FROM `kcnm0_trp_gettext_original_strings` WHERE BINARY kcnm0_trp_gettext_original_strings.original IN ('%1$s / %2$s')
WordPress database error: [Table 'restau94_res.kcnm0_trp_gettext_en_us' doesn't exist]
INSERT INTO `kcnm0_trp_gettext_en_us` ( original, translated, domain, status, plural_form, original_id ) VALUES ( '%1$s / %2$s', '', 'blocksy', '0', '0', '0')
July 1, 2010 / 6:14 am
WordPress database error: [Table 'restau94_res.kcnm0_trp_gettext_original_strings' doesn't exist]
SELECT id, original, domain, context FROM `kcnm0_trp_gettext_original_strings` WHERE BINARY kcnm0_trp_gettext_original_strings.original IN ('Edit')
WordPress database error: [Table 'restau94_res.kcnm0_trp_gettext_original_strings' doesn't exist]
INSERT INTO `kcnm0_trp_gettext_original_strings` (original, domain, context, original_plural) VALUES ( 'Edit', 'blocksy', 'trp_context', '')
WordPress database error: [Table 'restau94_res.kcnm0_trp_gettext_original_strings' doesn't exist]
SELECT id, original, domain, context FROM `kcnm0_trp_gettext_original_strings` WHERE BINARY kcnm0_trp_gettext_original_strings.original IN ('Edit')
WordPress database error: [Table 'restau94_res.kcnm0_trp_gettext_en_us' doesn't exist]
INSERT INTO `kcnm0_trp_gettext_en_us` ( original, translated, domain, status, plural_form, original_id ) VALUES ( 'Edit', '', 'blocksy', '0', '0', '0')
WordPress database error: [Table 'restau94_res.kcnm0_trp_gettext_original_strings' doesn't exist]
SELECT id, original, domain, context FROM `kcnm0_trp_gettext_original_strings` WHERE BINARY kcnm0_trp_gettext_original_strings.original IN ('Reply')
WordPress database error: [Table 'restau94_res.kcnm0_trp_gettext_original_strings' doesn't exist]
INSERT INTO `kcnm0_trp_gettext_original_strings` (original, domain, context, original_plural) VALUES ( 'Reply', 'blocksy', 'trp_context', '')
WordPress database error: [Table 'restau94_res.kcnm0_trp_gettext_original_strings' doesn't exist]
SELECT id, original, domain, context FROM `kcnm0_trp_gettext_original_strings` WHERE BINARY kcnm0_trp_gettext_original_strings.original IN ('Reply')
WordPress database error: [Table 'restau94_res.kcnm0_trp_gettext_en_us' doesn't exist]
INSERT INTO `kcnm0_trp_gettext_en_us` ( original, translated, domain, status, plural_form, original_id ) VALUES ( 'Reply', '', 'blocksy', '0', '0', '0')
WordPress database error: [Table 'restau94_res.kcnm0_trp_gettext_original_strings' doesn't exist]
SELECT id, original, domain, context FROM `kcnm0_trp_gettext_original_strings` WHERE BINARY kcnm0_trp_gettext_original_strings.original IN ('Reply')
WordPress database error: [Table 'restau94_res.kcnm0_trp_gettext_original_strings' doesn't exist]
INSERT INTO `kcnm0_trp_gettext_original_strings` (original, domain, context, original_plural) VALUES ( 'Reply', 'default', 'trp_context', '')
WordPress database error: [Table 'restau94_res.kcnm0_trp_gettext_original_strings' doesn't exist]
SELECT id, original, domain, context FROM `kcnm0_trp_gettext_original_strings` WHERE BINARY kcnm0_trp_gettext_original_strings.original IN ('Reply')
WordPress database error: [Table 'restau94_res.kcnm0_trp_gettext_en_us' doesn't exist]
INSERT INTO `kcnm0_trp_gettext_en_us` ( original, translated, domain, status, plural_form, original_id ) VALUES ( 'Reply', '', 'default', '0', '0', '0')
WordPress database error: [Table 'restau94_res.kcnm0_trp_gettext_original_strings' doesn't exist]
SELECT id, original, domain, context FROM `kcnm0_trp_gettext_original_strings` WHERE BINARY kcnm0_trp_gettext_original_strings.original IN ('Reply to %s')
WordPress database error: [Table 'restau94_res.kcnm0_trp_gettext_original_strings' doesn't exist]
INSERT INTO `kcnm0_trp_gettext_original_strings` (original, domain, context, original_plural) VALUES ( 'Reply to %s', 'default', 'trp_context', '')
WordPress database error: [Table 'restau94_res.kcnm0_trp_gettext_original_strings' doesn't exist]
SELECT id, original, domain, context FROM `kcnm0_trp_gettext_original_strings` WHERE BINARY kcnm0_trp_gettext_original_strings.original IN ('Reply to %s')
WordPress database error: [Table 'restau94_res.kcnm0_trp_gettext_en_us' doesn't exist]
INSERT INTO `kcnm0_trp_gettext_en_us` ( original, translated, domain, status, plural_form, original_id ) VALUES ( 'Reply to %s', '', 'default', '0', '0', '0')
WordPress database error: [Table 'restau94_res.kcnm0_trp_gettext_original_strings' doesn't exist]
SELECT id, original, domain, context FROM `kcnm0_trp_gettext_original_strings` WHERE BINARY kcnm0_trp_gettext_original_strings.original IN ('Log in to Reply')
WordPress database error: [Table 'restau94_res.kcnm0_trp_gettext_original_strings' doesn't exist]
INSERT INTO `kcnm0_trp_gettext_original_strings` (original, domain, context, original_plural) VALUES ( 'Log in to Reply', 'default', 'trp_context', '')
WordPress database error: [Table 'restau94_res.kcnm0_trp_gettext_original_strings' doesn't exist]
SELECT id, original, domain, context FROM `kcnm0_trp_gettext_original_strings` WHERE BINARY kcnm0_trp_gettext_original_strings.original IN ('Log in to Reply')
WordPress database error: [Table 'restau94_res.kcnm0_trp_gettext_en_us' doesn't exist]
INSERT INTO `kcnm0_trp_gettext_en_us` ( original, translated, domain, status, plural_form, original_id ) VALUES ( 'Log in to Reply', '', 'default', '0', '0', '0')
Reply
The resturant is too small, and they dont have good ventilation system, CS is not much active, only one restroom, no privacy, wrong vicinity, served burned burger. I would not prefer going there again, may be croissant would be better option if the bread is freash and has original french bun-layers in it….
Loading...
1on1 Customer
October 22, 2010 / 8:47 pm Reply
This review is not accurate, for it makes some superficial assessments.
First, 1on1 has 38,000+ fans on its Facebook page at the moment. This is a marketing strategy, my dear. I live 5 minutes’ walk away from the joint, but it’s the Facebook page that got me introduced to them and their menu. Secondly, it’s not terribly occupied because they deliver at home. That’s how our family orders at least once two weeks. (Local fast food joint Crispy Chicken is also making home deliveries.)
Next, this area is not a “lower-middle to working class” area. What gave you that impression? did you manage to count the cars in the lane exactly opposite 1on1? They’d average 3 per house. You must get your reviews right.
Finally, you’ve tossed the suggestion that 1on1 must dismiss their neighborhood customers, and get on the main road to attract the attention of the random food reviewer who’d come to the north of Karachi to taste their burgers every month (because, really, no one else is going to come all the way to eat a Rs. 160 burger). How old are you, and have you graduated from your marketing class where you are bound to make pointless suggestions that will change the world?
This is a naive review in many ways. To your credit, there are, sometimes, complaints of re-heated bread. The croissants are my family’s favorite, on the other hand, and often fresh to bite. We generally order fajita or the grilled chicken.
Salad is fine enough. A bit heavy on the sauce side, with much paprika for my more low-toned tastes. Others however enjoy the salad, especially the eggplant salad which I have not yet found in salad bars elsewhere.
Cheers!
Loading...
- SK
  November 17, 2010 / 6:01 am Reply
  Hmm… it’s an interesting comment. So interesting that I had to read the article again to find out what pissed you off so much.
  At first I thought that you were a die-hard fan of One-on-One and didn’t like the verdict, but that’s not possible because it’s a favorable review of the joint, in fact the title – Best clone of KFC – would have been enough to appease any brand evangelist.
  Then I found out the one line that had struck your raw nerve. I labeled your area ‘lower middle class’. I’ve gone back and inquired around, and you are right, it’s not a lower middle class neighborhood but a strictly middle class one. And I would have apologized to you but the truth of the matter is, you yourself are not comfortable living there and thus didn’t have the balls to reveal your name here, lest someone find out your area of residence.
  For the record, One on One is located in Block M of North Nazimabad, which is not an upscale neighborhood by any stretch of the imagination. The only such areas in N.Nazimabad are Block B and H. You don’t judge the worth of an area by counting the number of cars parked outside. (By the way, did you do a detailed survey of the area to arrive at the conclusion that each household owns three cars?)
  The worth of an area is judged by the real estate value. This area mostly comprises of apartment blocks the rent of which is on average Rs.6,000-7,000. The rent of an apartment in a middle-income area is Rs.12,000-15,000 while in an upscale area of Karachi it is Rs. 25,000-30,000.
  At the time of publishing this article, the fan count was around 11,500. It may well have 38,000 fans or even a 100,000 but that won’t matter until and unless they actually come and eat at the restaurant.
  According to you, most people order in as the restaurant delivers at home. Let’s assume you’re right and majority of the customers are making use of the delivery service, which means the restaurant’s inventory is turning over at a steady rate. Then why is the bun not fresh?
  You said that the restaurant is five-minutes walk from your house and yet even then you had to rely on facebook to discover it. It just goes on to prove its obscure location that even the residents of the area can’t seem to find it, let alone people coming from other blocks of N.Nazimabad.
  And creating a facebook page is a tactic, not a strategy. I’m sure you’ll learn the difference between the two when you grow up and study at a business school. And if Facebook is the only tactic in One-on-One’s strategy, then God help it. Pinning your entire hope on something which can be banned at the drop of a hat like it happened just a few months ago is suicidal.
  Or let’s say facebook becomes obsolete just like Orkut did, what will One-on-One do then?
  I haven’t outlined what the marketing strategy of one on one, just a few tactics. I’m sure the owner must have some sort of strategy which he’s following.
  And you don’t need to be an MBA to be able to create a successful marketing strategy. There are numerous examples in history, not the least of which is Mark Zuckerberg’s facebook, where entire companies have been built by college dropouts.
  Finally I didn’t intend to hurt the sentiment of anyone by branding the M-block as low-income area, but when it comes to business especially that of a restaurant, you have to be extremely careful where you’re located and who’s going to actually come and eat there. Having a good recipe is just not enough.
  And yes, I again visited the restaurant on a Saturday night. It continues to be deserted in spite of a zillion facebook fans.
  Loading...
Violeta Byles
August 24, 2011 / 2:45 pm Reply
Hey I really like your blog and found it informative. I found it on yahoo.
Loading...