Largess restaurant has been around in the Karachi foodscape for what seems like eternity. It is your conventional Pakistani restaurant of the 80s era where you could find pretty much anything to eat under one roof. From Pakistani to Chinese to American steaks, you name it.
Of course that era is long gone. With branding becoming a sophisticated and specialist field, brands are increasingly adhering to the 22 immutable laws of branding, one of which is a brand needs to narrow down its focus to enhance its brand equity. (more…)