Top 19 Ingredients of the Ultimate Brand Recipe for Indulge

Here’s a picture perfect recipe (with marketing and branding; two essential ingredients) that ought to help Indulge rise above the brand clutter:

1) Size does matter

  • Increase the portion of all the entrée items. Even if it means increasing the price a bit, do it. The thing is, at Rs.225, if the consumer can’t  get either his appetite satiated or his taste buds bedazzled, he won’t come back. Simple as that. Remember Mr. Rafiq Rangoonwala’s insight that the Pakistani consumer visits a restaurant or café primarily for filling his stomach and not for a snack. Read more about Top 19 Ingredients of the Ultimate Brand Recipe for Indulge
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