Penny Pizza – Best Clone of Pizza Hut
Chicken Max- Penny Pizza

Penny Pizza – Best Clone of Pizza Hut

Penny Pizza is one of the better clones of Pizza Hut in the market. In fact when it first started out a couple of years ago, it outdid even Pizza Hut in the quantity of the topping. Since then it has come back to Earth and doing what most Pakistani pizza parlors are resorting to, specifically minimalist topping.

In spite of all that, Penny Pizza is going strong. We checked it out on a Friday night after almost a year of first testing it, and the joint was doing good business even though it wasn’t exactly the weekend. There have been loads of pizza parlors that closed shop in the first six months of their life. Penny Pizza continues to egg on. (more…)

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Pizza Hut’s Panormous Deal

Pizza Hut’s branding endeavors hit the bull’s eye more often than not.

Their panormous deal is a brilliant concept right down to the name. According to revelation by the senior marking manager of Pizza Hut saira, these deals are geared towards the lower SECs, to entice them to try this upscale delicacy at an affordable price. The only problem is, even these discount deals are expensive for the working class to have a go at. Instead, the people who end up consuming them are the relatively upper SECs. (more…)

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Subway’s Rs.169 Special Deal

When it comes to special offers, Subway takes the lead over all the other foreign franchises operating in Pakistan. Maybe this has got something to do with the fact that amongst all the foreign brands in Pakistan, Subway has had the toughest time. 10 years down the line, they have managed to capture a meager 6% of the market share in contrast to KFC lion’s share of 29%, Pizza Hut with 23% and McDonald’s with 18%.  Although Nando’s is at 6% as well, but then Nando’s hasn’t had the run that Subway has plus it doesn’t have that many outlets compared to the strong network of Subway.

(These market share stats were determined through an online survey conducted by Dawn.com and the results published in Aurora magazine). (more…)

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New Nan King – Just Another Chinese Brand?
chinese new nan king

New Nan King – Just Another Chinese Brand?

Back in the 80s, when café rage was yet to hit the Karachi foodscape; branded franchise (Pizza Hut, KFC & McDonalds) were non-existent, and places like Copper Kettle and the Zamzama street were still in the womb, Chinese restaurants were the place to hit if you wanted to have an upscale eating out experience. Most of the Chinese restaurants in the city including Peking, Kowloon and Hong Kong were concentrated in the PECHS and Bahadurabad area. And the king of the lot was none other than (more…)

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