N’eco’s Natural Store & Café Iftar Deal

N’eco’s Iftar Deal Rs.1343 inclusive of tax and service charges.

8-C- Lane 1, Bukhari Commercial Area

Phase 6, D.H.A.

Karachi, Pakistan.

Tel: (92-21) 3-584-4517 | E-mail: [email protected]

N’eco’s Iftar Buffet Menu:

  • Aaloo Samosa
  • Aaloo Roll
  • Pizza
  • Dahi pulki
  • Chana chaat
  • Fruit chaat
  • Chicken sandwich
  • Pepper Steak
  • Pasta in Tomato Sauce
  • Cumin Chicken
  • Beef in oyster sauce
  • Chicken wings in bbq sauce
  • Mexican chicken
  • Necos fish
  • Seafood Al-Forno
  • Plain rice
  • Tiramisu
  • Chocolate cake
  • Cup cakes
  • Chocolate mousse
  • Kheer
  • French Toast
  • Custard
  • Lassi
  • Imli Juice
  • Lemon lime
  • Cucumber detox drink

N’eco’s Natural Store and Café is a novel concept in Karachi’s foodscape. Nestled in the midst of pimp habitat and infamous spas in the obscure Bukhari commercial area (DHA phase VI), Necos is an ultra-niche café fixated on natural and organic products. It won’t appeal to everyone’s olfactory sense and it hasn’t tried very hard to do that. Until now.

It’s a fairly small café with hardly enough accommodation for roughly 30-35 people.

Although Necos is only a year old, with chips broken from wall edges, it seems that the place was being used for some other purpose and that it wasn’t renovated properly when Necos management took over.

Necos Iftar deal will not be able to hold a candle to the likes of Roasters, Arizona Grill or even Lal Qila and Village both in terms of variety and value for money, but it does offer unique varieties worth having a go at.

Nilofer Saeed, the owner not only of Necos but also Hobnob Café and Hobnob bakery, was seen schmoozing around right off the bat, playing the proverbial hostess. It looked as if she knew pretty much everyone present. It also points towards the fact that Necos has a very specific clientele who return and keep the café running. Obama needs to take a leaf from her book if he stands any chance of getting re-elected.

What’s more, contrary to other restaurateurs, Nilofer Saeed was happily devouring her own delicacies along with the others, showing by example that she herself is the biggest brand evangelist of Necos.

[slickr-flickr tag=”necos”]

One of the biggest flaws we found with Necos Iftar deal was also one of the simplest. For a café having the brand essence of being in line with nature and then going ahead and serving lemonade made from the packaged Limopani is definitely not on.

How much would have real lemons cost Necos? It’s all the more ironic because they also served one of their fresh detox juices which was flavored with herbs and cucumber.

The Imli juice tasted more like vinegar drink and didn’t appeal to our senses. Then there was the chilled lassi as well. All in all the drinks section was covered pretty well contrary to Necos’ contemporaries who are content with serving a miserly glass of lal sherbet.

The chicken mozzarella pizza was delectable. The thing commendable about it was that the entire crust was loaded with mozzarella with the chicken pieces interspersed in just the right balance instead of being stuffed. Nilofer Saeed had also done well to keep the  pizza coming in small quantities right from the oven as well as keeping the plate on a small burner to ensure the ‘Al Forno’ effect.

The beef steak with pepper sauce had to be the best of the lot. But it’s no wonder considering Nilofer Saeed’s prior expertise with steaks at Copper Kettle. Of course those who prefer the rare or well-done steaks are going to be disappointed, because the pepper steak was just about medium but the beef tender enough.

Cumin chicken was sumptuous, a concoction where the herbal condiments of Necos were felt in all their glory.  It comprised of grilled chicken breast topped with roasted cumin sauce. Cumin (Zeera) actually is a small plant of the parsley family whose aromatic seeds are used for flavoring purpose. Strangely enough, the true taste of zeera didn’t come through, which was a good thing.

The chicken wings were the worst of the lot. The crime? Stale foul-smelling chicken. In fact the smell was so strong that even the strong sauce couldn’t stop it from pervading your senses.

Lesson: It’s better to serve one item less if that item has the potential to be your undoing.

Necos fish seemed to be another entrée accentuated with herbs and stuff to the extent that the real taste of the fish was lost in between. It comprised of fillet of sole, pan-fried and served in an Asian style yellow-curry sauce. Maybe a bit toned-down version would do the trick. Not that the entrée wasn’t palatable.

Seafood Al Forno was an interesting concoction of shrimps and fish. In cooking, al forno is an Italian phrase describing food that is “at/from the oven”. What’s more, it is usually used for pizza, bread and pasta.

In this case Al Forno phrase didn’t make much sense as the entrée didn’t appear to be ‘straight from the oven’ by any stretch of the imagination.

Mexican chicken, a sort of a chicken chilli was remarkably mediocre and looked like to be a filler item rather than any worthwhile entrée. Here again grilled chicken breast was used immersed in what they claimed to be spicy Mexican-style sauce.

Pasta with chicken and tomato sauce may not compete with the high-end pasta varieties but surprisingly scrumptious.

Beef in oyster sauce had the most peculiar of tastes, with the beef coming across as if it had been overcooked.

Desserts overall were disappointing. And the major reason for that wasn’t just the lack of variety but the lack of fresh products on offer.

To begin with, both varieties of cupcakes although appealing to the eyes were downright stale beneath the façade. Same goes for the humungous chocolate fudge cake with cream sandwiched in between that you could just devour with your eyes. Unfortunately not with your mouth, because your taste buds instantaneously told you that the cake had seen better days.

We didn’t try the Tiramisu but have a feeling it wouldn’t have fared any better than its chocolate sibling.

The saving grace was the chocolate mousse and the French toast with whipped cream and banana.  Their forte was their freshness which came out refreshingly in each bite.

We tried neither kheer nor custard.

Although a total of 48 dishes were being advertised by Necos, 26 dishes were on offer for the deal.

We feel Necos could do a whole lot better by offering more specialties from their main menu in the Iftar deal. One particular entrée conspicuous by its absence was the crepe. Crepe are not only cost-effective but they would add another dimension to this iftar deal.

We also feel that Fettuccine Alfredo would serve much better than the simple pasta with the tomato sauce, adding prestige to the buffet menu.

Also Crispy Fish which is deep-fried fish fillet and comes with sautéed vegetables and tartar sauce is a much better choice than Ne’cos fish.

The second improvement needed is that of freshness, especially that of the desserts. If any of the items is not fresh, it’s far better to avoid serving it, even if that means curtailing the menu. By now they should have a fairly good idea of what customers love and thus adjust the quantity of each item accordingly.

All in all Necos iftar deal is fair enough viewed in the context of their normal menu prices.  Go for it only if you’re looking for something different from the mainstream buffet bandwagon and are not concerned about the number of dishes or the value for money.

However, if you fancy a buffet loaded with artery-clogging concoctions, this is not the place for you.

Necos is finally spreading its wings, aggressively promoting itself on KarachiSnob. However, it’s torn between focusing on its organic retail products and its café offerings. It would do well to divide them into two different sections, placing emphasis on each one at a time. In short a rethinking of their branding strategy.