Gun Smoke – The Resilient Brand
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Gun Smoke – The Resilient Brand

Gun Smoke is one of those restaurants that opened in an era when service was being used in the restaurant industry as a differentiation factor. TGI Fridays although on the brink of closing down at that point in time, had brought the concept of waiters doing more than just serving. But that was not the only change taking place. Branded theme eating houses were increasingly being accepted by both the consumers and the restaurateurs. (more…)

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