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One on One: Best Fast Food Clone of KFC
Posted on April 14, 2010 | 4 CommentsOne on One is one of those restaurants that has everything going for it except one thing- Location. And how many restaurants and cafes we have seen over the years... -
Secret Recipe Café – Striving not to remain a Secret
Posted on March 30, 2010 | 3 CommentsSecret Recipe is a Malaysian restaurant franchise that is holding steady in spite of the fact that is located on a jinxed boulevard in Khayaban-e-Shahbaz. The jinx seems to only... -
Pizza Hut’s Panormous Deal
Posted on March 21, 2010 | 1 CommentPizza Hut’s branding endeavors hit the bull’s eye more often than not. Their panormous deal is a brilliant concept right down to the name. According to revelation by the senior... -
Milano Ice Cream Parlor
Posted on March 20, 2010 | 2 CommentsIf there is one thing that Karachi seriously lacks in, it’s ice cream parlors. Yes, there are a few of them, some of them really good ones, but that hardly... -
Studio Cafe – New Kid on the DHA Block
Posted on March 11, 2010 | 2 CommentsThe litmus test for gauging the sustainability of a new restaurant is observing whether the place is thronging with customers or not at the very outset. Studio Café passes this... -
Subway’s Rs.169 Special Deal
Posted on January 14, 2010 | No CommentsWhen it comes to special offers, Subway takes the lead over all the other foreign franchises operating in Pakistan. Maybe this has got something to do with the fact that... -
Deli Restaurant – Needs To Fight Hard
Posted on December 20, 2009 | No CommentsDeli has been around for quite some time but hasn’t really caught the fancy of the Zamzama hopping eataholics. One reason could be its obscure location, nestled between two non-descript... -
Hot n Tasty Roll & BBQ: Just another roll wala?
Posted on December 4, 2009 | No CommentsSilver Spoon Snacks was the pioneer of the kabab roll, but the credit for creating the modern kabab roll goes to Red Apple, Eaton and Hot n Spicy. The difference... -
Largess – the upscale restaurant of yore
Posted on November 15, 2009 | No CommentsLargess restaurant has been around in the Karachi foodscape for what seems like eternity. It is your conventional Pakistani restaurant of the 80s era where you could find pretty much... -
Gun Smoke – The Resilient Brand
Posted on September 4, 2009 | 1 CommentGun Smoke is one of those restaurants that opened in an era when service was being used in the restaurant industry as a differentiation factor. TGI Fridays although on the... -
Once Upon A Time At Arizona Grill
Posted on August 18, 2009 | 5 CommentsArizona Grill was one of the early brands to jump on the bandwagon jumpstarted by Copper Kettle. Pre-CK era, Chinese restaurants ruled the roost. Then came CK and the café-esque... -
New Nan King – Just Another Chinese Brand?
Posted on July 4, 2009 | No CommentsBack in the 80s, when café rage was yet to hit the Karachi foodscape; branded franchise (Pizza Hut, KFC & McDonalds) were non-existent, and places like Copper Kettle and the... -
The Crepe Factory Experience
Posted on April 16, 2009 | No CommentsI had my first Crepe experience at the Roasters, and it was simply divine. Then I came across this Crepe Factory thing and I was on my way. The location... -
Texas Burger- Terrific Offering, No Marketing
Posted on March 25, 2009 | No CommentsMain Khayaban-e-Badar ,26th Street, Phase V DHA. That’s where we were supposed to find BYOB (Build Your Own Burger) according to Karachi Snob. After searching high and low for that... -
Top 19 Ingredients of the Ultimate Brand Recipe for Indulge
Posted on March 18, 2009 | No CommentsHere’s a picture perfect recipe (with marketing and branding; two essential ingredients) that ought to help Indulge rise above the brand clutter: 1) Size does matter Increase the portion of...
