Johnny Rockets has been around in Karachi for just a year, and in that time it has managed to attract a decent following. Mind you, Johnny Rockets couldn’t have launched at a worse time than this, when all the burger walas both local and foreign are locked in a cutthroat battle to dominate the scene.
If Johnny Rockets had launched just a couple of years ago, it would have definitely garnered far more followers in half the time because there weren’t that many burger brands to begin with. But now with the advent of Hardee’s, Fatburger and Burger King, not to mention the local gourmet burger brands, the competition is intense.
Due to all this, Johnny Rockets did not have a good response at the launch. I checked it out just a day after the launch and although Johnny Rockets appeared to be doing brisk business, it was nowhere the response that Hardee’s or even Fatburger. People had to stand in queues just to enter Hardee’s for at least two weeks after the launch.
So it hasn’t been easy going for Johnny Rockets. But to tilt the odds in its favor, Johnny Rockets has come up with a tantalizing Ramadan deal for the iftar.
The deal may not have been so lucrative had the other burger franchises including Burger King, Hardees and McDonads come up with ‘bigger bang for the buck’ deals. As things stand, none of the foreign franchises has come up with anything to write home about and Johnny Rockets has been able to run away with the prom queen.
So what’s so special about Johnny Rockets iftar deal that others can’t match it?
The great thing about Johnny Rockets Iftar Deal
Johnny Rockets has been able to pull off what Pizza Hut did so well for almost a decade before losing their mind and dropping the deal. Pizza Hut plugged into Pakistani consumer insights that they like to be run loose on food without any constraints, and that they’re given the license to wolf down the food with unlimited drinks. This Pizza Hut deal was a runaway success and was emulated by so many not only local pizza parlors but other restaurants as well.
Johnny Rockets iftar deal is not exactly an ‘all you can eat’ offering but it does include unlimited drinks. What’s more the food offered is enough to satiate the appetite of the fattest of us. Most restaurants in Pakistan both local and foreign underestimate the importance of unlimited drinks. Soft drinks are the cheapest aspect of any restaurant’s offering, and by giving unlimited drink option to their customers, not only are they limiting the eating capacity of the customers thereby saving on the more expensive food, they’re fulfilling the craving of the Pakistani consumer for fizzy drinks, more so since this Ramadan has come in summer.
But Johnny Rockets leveraged this insight to the hilt. And maybe because of this, their food offering appeared to be more fulfilling than it actually was. That’s a brilliant strategy.
So what exactly is Johnny Rockets offering as far as the food is concerned?
A salad bowl, chicken tenders, burgers [choice of three flavors] and ice cream all for Rs. 800 + tax or simply Rs.928 per head. It may look pricey but when take it into perspective of the other deals in town which will set you back by as much as Rs.1500-2000, this is actually a bargain.
On the face of it, this may not sound sufficient but believe me, when you get down to eating it, it’s enough to make your stomach bloat like a balloon.
Johnny Rockets Smoke House Burger
Johnny Rockets Smoke House Burger comprises of a beef patty topped with beef bacon strip, crispy onion ring and cheddar cheese and smeared with the ‘smoke house’ sauce.
Johnny Rockets Beef Bacon Burger
Johnny Rockets Beef Bacon Burger is pretty much the same as smoke house burger minus the crispy onion rings. For all we know, this may have been a mistake by the cook because they both tasted remarkably similar.
Johnny Rockets St.Louis Burger
Johnny Rockets St.Louise Burger was the one markedly different from both smoke house and beef bacon. It comprised of the standard beef patty, swiss cheese, grilled onions, iceberg lettuce, pickles and some special ‘St Louise’ sauce.
Whether it was the sauce or the combination of different ingredients, the St. louse burger resonated with my taste buds more than the other two. In any case, it was nearer in taste to the classic hamburger with the patty appearing to be juicier as well.
Johnny Rockets Ice cream
There wasn’t any choice of flavors. You could only have vanilla. And the vanilla tasted pretty much like the vanillas of the branded ice cream walas like Wall’s and Omore instead of the taste of a homemade or in-house ice cream as claimed by Johnny Rockets. Hardly their forte if they indeed are making the ice cream on their own.
The bad thing about Johnny Rockets Iftar Deal
- The biggest shortcoming of the Johnny Rockets iftar deal is that it is limited to either four or six person. Any other number and it would cease to be a bargain deal.
- The second shortcoming was the actual size of the burgers for the deal. This wasn’t the same burger I had couple of months ago at Johnny Rockets. Those were humungous burgers that Johnny Rockets was offering at the start of its venture in Karachi.
Now either Johnny Rockets has reduced the size of its burgers altogether, or it has come up with a shrunken burger tailor made for this Ramadan deal.
- The chili fries were a bit of a disappointment. It was claimed in the ad that the fries would be topped with cheddar cheese. Instead they were topped with some black ‘garam masala’ wala sauce that was not palatable.
All in all Johnny Rockets iftar deal is a must-try this Ramadan, but only if you can come up with four or six people.