Nando’s Gourmet Burger

Nando’s Gourmet Burger

Nandos has tried to cash in on the Gourmet Burger mania sweeping Pakistan especially Karachi with the arrival of Hardees by coming up with its own version of a Gourmet Burger.

Traditionally, Nandos has a very conservative approach to launching schemes compared to KFC and Pizza Hut who launch schemes at the drop of a hat. Only once in a blue moon does Nando’s come up with a new product or scheme.

Their last big product was the Espetada Rustica and that was almost two years ago. And now Nandos has come up with the Gourmet Burger.

We went in to review the new burger. Although Nando’s has been offering a couple of burgers ever since it launched in Pakistan, the new offering is obviously to jump on the gourmet burger bandwagon initiated by local restaurateurs who brought home the concept of this premium burger from abroad.

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The burger costs Rs.475, with taxes it comes out to be Rs.551. We took one of their designer drinks as well called Citra which cost Rs.140 as opposed to the normal soft drink. All in all, the bill per person came out to be Rs.713.

Compare this with any of the other gourmet burgers available in town and this will come out to be one of the most if not the most expensive gourmet burger in both foreign and local brands. Only Gun Smoke fares worse than this on the price. At Hardee’s you can have an appetite busting meal at that amount. At GBC which is the latest local gourmet burger option in town, the total burger meal costs about Rs.550 on an average.

On its own, the burger is delectable. It comprises of a grilled chicken breast loaded with onions and smeared with sweet aubergines and hummus. The size of the burger is the first thing that catches you off-guard. It’s way too small for a gourmet burger especially at this price. Although Nando’s has done well to throw in two sidelines for good measure, fries and coleslaw, those two are pretty much the category standard at least in the local gourmet burger segment. Although these two sidelines are fixed, the staff is flexible enough to change it to any sideline on the menu. We chose the spicy wedges and the coleslaw.

The coleslaw was sumptuous. Although it didn’t conform to the industry standard of being sweet, being on the savory side, it was really something.

The designer drink Citra was a concoction of sprite, citrus and what not. Not bad really, but at Rs.140 plus tax is asking too much for a drink with no real fruit or any expensive ingredient in it.

Verdict: It’s a good enough burger and combined with the sidelines it will satiate the appetite of the average person. However at the end of the day it’s a simple burger and as such categorizing it under the gourmet segment is doing injustice to it.

saqib

I’m an engineer, marketer, photographer, writer and food critic all rolled into one. If you need me to analyze your restaurant both from a consumer as well as marketer’s point of view, write and publish a sponsored review, or even sponsorship of this website by your brand, kindly visit this page for details or simply email me your query at [email protected]

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