Pizza Hut’s Panormous Deal

Pizza Hut’s branding endeavors hit the bull’s eye more often than not.

Their panormous deal is a brilliant concept right down to the name. According to revelation by the senior marking manager of Pizza Hut saira, these deals are geared towards the lower SECs, to entice them to try this upscale delicacy at an affordable price. The only problem is, even these discount deals are expensive for the working class to have a go at. Instead, the people who end up consuming them are the relatively upper SECs. (more…)

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Subway’s Rs.169 Special Deal

When it comes to special offers, Subway takes the lead over all the other foreign franchises operating in Pakistan. Maybe this has got something to do with the fact that amongst all the foreign brands in Pakistan, Subway has had the toughest time. 10 years down the line, they have managed to capture a meager 6% of the market share in contrast to KFC lion’s share of 29%, Pizza Hut with 23% and McDonald’s with 18%.  Although Nando’s is at 6% as well, but then Nando’s hasn’t had the run that Subway has plus it doesn’t have that many outlets compared to the strong network of Subway.

(These market share stats were determined through an online survey conducted by Dawn.com and the results published in Aurora magazine). (more…)

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