Secret Recipe Café – Striving not to remain a Secret

Secret Recipe is a Malaysian restaurant franchise that is holding steady in spite of the fact that is located on a jinxed boulevard in Khayaban-e-Shahbaz. The jinx seems to only work on restaurants and so far it’s victims have been U&Me café and the Bread People, two joints that were adjacent to where Secret Recipe is now located, and vanished without a trace. Now it has the jazzier Studio Café to contend with which is the only other beacon of light on this deserted street which gives a haunted look at night. (more…)

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Studio Cafe – New Kid on the DHA Block
Black & White -Studio Cafe

Studio Cafe – New Kid on the DHA Block

The litmus test for gauging the sustainability of a new restaurant is observing whether the place is thronging with customers or not at the very outset. Studio Café passes this test comfortably. It’s another thing that the reason Studio Café has a lot of people coming in is that it’s not just a food joint, but a sheesha lounge in addition to being a photography studio. The basement houses the studio, the ground floor the dining hall and the first floor has the sheesha lounge which is restricted to families only after 7pm, which seems to be a good strategy. Talking about strategies, head over to brandasy for a in-depth look at the marketing strategy of Studio Café. (more…)

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Gun Smoke – The Resilient Brand
Entrance Gun Smoke

Gun Smoke – The Resilient Brand

Gun Smoke is one of those restaurants that opened in an era when service was being used in the restaurant industry as a differentiation factor. TGI Fridays although on the brink of closing down at that point in time, had brought the concept of waiters doing more than just serving. But that was not the only change taking place. Branded theme eating houses were increasingly being accepted by both the consumers and the restaurateurs. (more…)

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