Rs.200-400 Archive

  • Chicken Cottage- Franchising gone Sour

    Chicken Cottage is probably one of the worst foreign franchises ever to hit the Pakistani shores. Hailing from the English shores, it maybe a popular brand at home but here the way it is being handled and the standard of its competitors, there’s no way...

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  • Qasr-Al-Nakheel – The great Arabic Hype

    Qasr-Al-Nakheel is a very shrewd restaurant simply for advertising regularly in Jang. And the ad it has positioned in Jang gives an impression of a large restaurant. In reality it’s just one of the small café-esque joints on the Boating Basin food strip, the one...

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  • Nando’s ‘Sharing is Caring’ Deal

    Nandos new ‘Sharing is Caring’ deal supposed to have the ‘best family value’ is essentially a publicity stunt to hook more people on to its flagship product – peri peri chicken. Not a bad idea in itself. Both KFC and Pizza Hut have captured...

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  • Nandos Scores Big with Espetada Rustica

    We have always been a fan of Nandos’ marketing endeavors, not just their tongue-in-cheek humorous print ads reflecting the prevailing conditions (headed by the creative department of Adcom), but also their in-house branding efforts. The way they have woven stories seamlessly into their ambiance, something...

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  • Kings & Queens Pizza – Still Standing

    Kings & Queen started out as a pizza parlour way back when names like Pizza 2000 were the market leaders with Pizza Hut nowhere in sight. It has now evolved to offer subway type sandwiches,burgers, pasta and even shawarma. Although it claims to have many...

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  • Pizza Hut’s Pzone Deal

    Pizza Hut’s Pzone deal is the worst deal ever in the history of meal deals in Pakistan. This consensus has been reached by all those people who have dared to try it out. Pizza Hut is an expert exponent of innovative variations of its product....

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  • Chicken Max- Penny Pizza

    Penny Pizza – Best Clone of Pizza Hut

    Penny Pizza is one of the better clones of Pizza Hut in the market. In fact when it first started out a couple of years ago, it outdid even Pizza Hut in the quantity of the topping. Since then it has come back to Earth...

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  • Pizza Hut’s Panormous Deal

    Pizza Hut’s branding endeavors hit the bull’s eye more often than not. Their panormous deal is a brilliant concept right down to the name. According to revelation by the senior marking manager of Pizza Hut saira, these deals are geared towards the lower SECs, to entice...

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  • Largess – the upscale restaurant of yore

    Largess restaurant has been around in the Karachi foodscape for what seems like eternity. It is your conventional Pakistani restaurant of the 80s era where you could find pretty much anything to eat under one roof. From Pakistani to Chinese to American steaks, you name...

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  • chinese new nan king

    New Nan King – Just Another Chinese Brand?

    Back in the 80s, when café rage was yet to hit the Karachi foodscape; branded franchise (Pizza Hut, KFC & McDonalds) were non-existent, and places like Copper Kettle and the Zamzama street were still in the womb, Chinese restaurants were the place to hit if...

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