Café Student – Losing focus on its Biryani

If there’s one success story that epitomizes the ‘Rags-to-Riches’ story in Pakistan, it is student biryani, now branded as Café Student. The brand has gone from strength to strength over a period of more than 30 years. And where did it all start? As a thelay wala biryani seller on the very spot where its first ever shop is now located in Saddar behind Rainbow Centre. (more…)

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One on One: Best Fast Food Clone of KFC
One on One Chicken Grilled Croissant

One on One: Best Fast Food Clone of KFC

One on One is one of those restaurants that has everything going for it except one thing- Location. And how many restaurants and cafes we have seen over the years that looked set to take over the city’s ‘foodscape’ but suddenly ceased to exist owing to just this ‘L’. Hell, some have vanished even when they had everything going for him including the crucial ‘L’.

Remember ‘Al-Baik’? Not the one that opened in North Nazimabad a couple of years back. That fizzled out because of bad service and exorbitant charges. (more…)

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Milano Ice Cream Parlor
Italian Ice Cream Studio

Milano Ice Cream Parlor

If there is one thing that Karachi seriously lacks in, it’s ice cream parlors. Yes, there are a few of them, some of them really good ones, but that hardly justifies the stats considering the sheer size of this mega city.

Milano, a highly unlikely name for an ice cream parlor, is a new entrant in this category. Location-wise it’s right up there, on the busy thoroughfare of Dhoraji, right alongside Meerath Kabab house. And the fact that there’s only one other ice cream on the entire street, and that also neither upscale nor close to it, adds value to this place. (more…)

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Subway’s Rs.169 Special Deal

When it comes to special offers, Subway takes the lead over all the other foreign franchises operating in Pakistan. Maybe this has got something to do with the fact that amongst all the foreign brands in Pakistan, Subway has had the toughest time. 10 years down the line, they have managed to capture a meager 6% of the market share in contrast to KFC lion’s share of 29%, Pizza Hut with 23% and McDonald’s with 18%.  Although Nando’s is at 6% as well, but then Nando’s hasn’t had the run that Subway has plus it doesn’t have that many outlets compared to the strong network of Subway.

(These market share stats were determined through an online survey conducted by Dawn.com and the results published in Aurora magazine). (more…)

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