Cuisine

Kings & Queens Pizza – Still Standing

Kings & Queen started out as a pizza parlour way back when names like Pizza 2000 were the market leaders with Pizza Hut nowhere in sight. It has now evolved to offer subway type sandwiches,burgers, pasta and even shawarma. Although it claims to have many branches including one in Lahore, the one being evaluated here …

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Pizza Hut’s Pzone Deal

Pizza Hut’s Pzone deal is the worst deal ever in the history of meal deals in Pakistan. This consensus has been reached by all those people who have dared to try it out. Pizza Hut is an expert exponent of innovative variations of its product. This time around it tried one variation too many. After …

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Chicken Max- Penny Pizza

Penny Pizza – Best Clone of Pizza Hut

Penny Pizza is one of the better clones of Pizza Hut in the market. In fact when it first started out a couple of years ago, it outdid even Pizza Hut in the quantity of the topping. Since then it has come back to Earth and doing what most Pakistani pizza parlors are resorting to, …

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Café Student – Losing focus on its Biryani

If there’s one success story that epitomizes the ‘Rags-to-Riches’ story in Pakistan, it is student biryani, now branded as Café Student. The brand has gone from strength to strength over a period of more than 30 years. And where did it all start? As a thelay wala biryani seller on the very spot where its …

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One on One Chicken Grilled Croissant

One on One: Best Fast Food Clone of KFC

One on One is one of those restaurants that has everything going for it except one thing- Location. And how many restaurants and cafes we have seen over the years that looked set to take over the city’s ‘foodscape’ but suddenly ceased to exist owing to just this ‘L’. Hell, some have vanished even when …

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Secret Recipe Café – Striving not to remain a Secret

Secret Recipe is a Malaysian restaurant franchise that is holding steady in spite of the fact that is located on a jinxed boulevard in Khayaban-e-Shahbaz. The jinx seems to only work on restaurants and so far it’s victims have been U&Me café and the Bread People, two joints that were adjacent to where Secret Recipe …

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Pizza Hut’s Panormous Deal

Pizza Hut’s branding endeavors hit the bull’s eye more often than not. Their panormous deal is a brilliant concept right down to the name. According to revelation by the senior marking manager of Pizza Hut saira, these deals are geared towards the lower SECs, to entice them to try this upscale delicacy at an affordable …

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Milano Ice Cream Parlor

If there is one thing that Karachi seriously lacks in, it’s ice cream parlors. Yes, there are a few of them, some of them really good ones, but that hardly justifies the stats considering the sheer size of this mega city. Milano, a highly unlikely name for an ice cream parlor, is a new entrant …

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Black & White -Studio Cafe

Studio Cafe – New Kid on the DHA Block

The litmus test for gauging the sustainability of a new restaurant is observing whether the place is thronging with customers or not at the very outset. Studio Café passes this test comfortably. It’s another thing that the reason Studio Café has a lot of people coming in is that it’s not just a food joint, …

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Subway’s Rs.169 Special Deal

When it comes to special offers, Subway takes the lead over all the other foreign franchises operating in Pakistan. Maybe this has got something to do with the fact that amongst all the foreign brands in Pakistan, Subway has had the toughest time. 10 years down the line, they have managed to capture a meager …

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Grilled Prawns-Deli

Deli Restaurant – Needs To Fight Hard

Deli has been around for quite some time but hasn’t really caught the fancy of the Zamzama hopping eataholics. One reason could be its obscure location, nestled between two non-descript shops in an equally non-descript by-lane of Zamzama. They say the best location to open a shop is right across the road from your competitor. …

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Hot n Tasty Roll & BBQ: Just another roll wala?

Silver Spoon Snacks was the pioneer of the kabab roll, but the credit for creating the modern kabab roll goes to Red Apple, Eaton and Hot n Spicy. The difference between the two is that the new one is bulkier and has an array of choices to go with the actual filling. You can have …

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Largess – the upscale restaurant of yore

Largess restaurant has been around in the Karachi foodscape for what seems like eternity. It is your conventional Pakistani restaurant of the 80s era where you could find pretty much anything to eat under one roof. From Pakistani to Chinese to American steaks, you name it. Of course that era is long gone. With branding …

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Entrance Gun Smoke

Gun Smoke – The Resilient Brand

Gun Smoke is one of those restaurants that opened in an era when service was being used in the restaurant industry as a differentiation factor. TGI Fridays although on the brink of closing down at that point in time, had brought the concept of waiters doing more than just serving. But that was not the …

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chinese new nan king

New Nan King – Just Another Chinese Brand?

Back in the 80s, when café rage was yet to hit the Karachi foodscape; branded franchise (Pizza Hut, KFC & McDonalds) were non-existent, and places like Copper Kettle and the Zamzama street were still in the womb, Chinese restaurants were the place to hit if you wanted to have an upscale eating out experience. Most …

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