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Fast Food Archive
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Pizza Hut’s Panormous Deal
Posted on March 21, 2010 | 1 CommentPizza Hut’s branding endeavors hit the bull’s eye more often than not. Their panormous deal is a brilliant concept right down to the name. According to revelation by the senior... -
Subway’s Rs.169 Special Deal
Posted on January 14, 2010 | No CommentsWhen it comes to special offers, Subway takes the lead over all the other foreign franchises operating in Pakistan. Maybe this has got something to do with the fact that... -
Gun Smoke – The Resilient Brand
Posted on September 4, 2009 | 1 CommentGun Smoke is one of those restaurants that opened in an era when service was being used in the restaurant industry as a differentiation factor. TGI Fridays although on the... -
Texas Burger- Terrific Offering, No Marketing
Posted on March 25, 2009 | No CommentsMain Khayaban-e-Badar ,26th Street, Phase V DHA. That’s where we were supposed to find BYOB (Build Your Own Burger) according to Karachi Snob. After searching high and low for that... -
Top 19 Ingredients of the Ultimate Brand Recipe for Indulge
Posted on March 18, 2009 | No CommentsHere’s a picture perfect recipe (with marketing and branding; two essential ingredients) that ought to help Indulge rise above the brand clutter: 1) Size does matter Increase the portion of... -
An ‘Indulging’ Story
Posted on March 16, 2009 | No Comments‘Indulge was my brainchild, and I intended it to be a café where you can treat yourself to some refreshment goodies’, responded Rafiq Rangoonwala, the CEO of Cupola to Mahmood...
