Subway’s Rs.169 Special Deal

When it comes to special offers, Subway takes the lead over all the other foreign franchises operating in Pakistan. Maybe this has got something to do with the fact that amongst all the foreign brands in Pakistan, Subway has had the toughest time. 10 years down the line, they have managed to capture a meager 6% of the market share in contrast to KFC lion’s share of 29%, Pizza Hut with 23% and McDonald’s with 18%.  Although Nando’s is at 6% as well, but then Nando’s hasn’t had the run that Subway has plus it doesn’t have that many outlets compared to the strong network of Subway.

(These market share stats were determined through an online survey conducted by Dawn.com and the results published in Aurora magazine). (more…)

Continue Reading
Deli Restaurant – Needs To Fight Hard
Grilled Prawns-Deli

Deli Restaurant – Needs To Fight Hard

Deli has been around for quite some time but hasn’t really caught the fancy of the Zamzama hopping eataholics. One reason could be its obscure location, nestled between two non-descript shops in an equally non-descript by-lane of Zamzama. They say the best location to open a shop is right across the road from your competitor. Unfortunately for Deli, there’s a wall in front of it. Another thing not going in its favor is the absence of other eateries in that lane. (more…)

Continue Reading
Gun Smoke – The Resilient Brand
Entrance Gun Smoke

Gun Smoke – The Resilient Brand

Gun Smoke is one of those restaurants that opened in an era when service was being used in the restaurant industry as a differentiation factor. TGI Fridays although on the brink of closing down at that point in time, had brought the concept of waiters doing more than just serving. But that was not the only change taking place. Branded theme eating houses were increasingly being accepted by both the consumers and the restaurateurs. (more…)

Continue Reading
Close Menu
%d bloggers like this: