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Ramadan Iftar Deals!
The ultimate user guide for eating out in Karachi
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PECHS Archive
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Chaman Ice Cream Parlor
Posted on July 30, 2010 | 1 CommentLahore, akin to Karachi, is not well known for upscale ice cream parlors. Maybe the packaged ice cream brands have done a remarkable job of keeping the consumer demand for the category satiated, maybe the Pakistani consumer doesn’t fancy ice cream as much as he... -
Roasters Coffee House & Grill- Riding High
Posted on June 21, 2010 | No CommentsRoasters started out as a coffee house but then popular demand by the regular clientele forced the owner Nadeem Raja to introduce main entrées into the foray, as revealed by him to Mahmood Nanji on the program Success Stories. With time, Roasters has morphed into a... -
Nandos Scores Big with Espetada Rustica
Posted on June 9, 2010 | 2 CommentsWe have always been a fan of Nandos’ marketing endeavors, not just their tongue-in-cheek humorous print ads reflecting the prevailing conditions (headed by the creative department of Adcom), but also their in-house branding efforts. The way they have woven stories seamlessly into their ambiance, something... -
Subway’s Rs.169 Special Deal
Posted on January 14, 2010 | No CommentsWhen it comes to special offers, Subway takes the lead over all the other foreign franchises operating in Pakistan. Maybe this has got something to do with the fact that amongst all the foreign brands in Pakistan, Subway has had the toughest time. 10 years... -
New Nan King – Just Another Chinese Brand?
Posted on July 4, 2009 | No CommentsBack in the 80s, when café rage was yet to hit the Karachi foodscape; branded franchise (Pizza Hut, KFC & McDonalds) were non-existent, and places like Copper Kettle and the Zamzama street were still in the womb, Chinese restaurants were the place to hit if...
