Subway’s Rs.169 Special Deal

When it comes to special offers, Subway takes the lead over all the other foreign franchises operating in Pakistan. Maybe this has got something to do with the fact that amongst all the foreign brands in Pakistan, Subway has had the toughest time. 10 years down the line, they have managed to capture a meager 6% of the market share in contrast to KFC lion’s share of 29%, Pizza Hut with 23% and McDonald’s with 18%.  Although Nando’s is at 6% as well, but then Nando’s hasn’t had the run that Subway has plus it doesn’t have that many outlets compared to the strong network of Subway.

(These market share stats were determined through an online survey conducted by Dawn.com and the results published in Aurora magazine). (more…)

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New Nan King – Just Another Chinese Brand?
chinese new nan king

New Nan King – Just Another Chinese Brand?

Back in the 80s, when café rage was yet to hit the Karachi foodscape; branded franchise (Pizza Hut, KFC & McDonalds) were non-existent, and places like Copper Kettle and the Zamzama street were still in the womb, Chinese restaurants were the place to hit if you wanted to have an upscale eating out experience. Most of the Chinese restaurants in the city including Peking, Kowloon and Hong Kong were concentrated in the PECHS and Bahadurabad area. And the king of the lot was none other than (more…)

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