Once Upon A Time At Arizona Grill
Jumbo Grilled Prawns Arizona Grill

Once Upon A Time At Arizona Grill

Arizona Grill was one of the early brands to jump on the bandwagon jumpstarted by Copper Kettle. Pre-CK era, Chinese restaurants ruled the roost. Then came CK and the café-esque culture with bizarre names and menus chalked on blackboards came into vogue.

While many restaurants and cafes that emulated this style crashed and burned, Arizona Grill is going steady after almost a decade of existence. Arizona Grill was a me-too brand that started out fixated with CK, so much so that it even copied some of the menu items, including the famed (more…)

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New Nan King – Just Another Chinese Brand?
chinese new nan king

New Nan King – Just Another Chinese Brand?

Back in the 80s, when café rage was yet to hit the Karachi foodscape; branded franchise (Pizza Hut, KFC & McDonalds) were non-existent, and places like Copper Kettle and the Zamzama street were still in the womb, Chinese restaurants were the place to hit if you wanted to have an upscale eating out experience. Most of the Chinese restaurants in the city including Peking, Kowloon and Hong Kong were concentrated in the PECHS and Bahadurabad area. And the king of the lot was none other than (more…)

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The Crepe Factory Experience

I had my first Crepe experience at the Roasters, and it was simply divine. Then I came across this Crepe Factory thing and I was on my way.

The location of the place is a bit of a problem as well. It’s located right at the back of the Khadda market, away from all the eateries that are in that area. So when someone from the other side of Kala Pull wants to get there, it’s quite difficult.

When we reached the place on a Saturday night after asking for the directions from their management for the umpteenth time, it looked like a ghost town. (more…)

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Texas Burger- Terrific Offering, No Marketing

Main Khayaban-e-Badar ,26th Street, Phase V DHA. That’s where we were supposed to find BYOB (Build Your Own Burger) according to Karachi Snob. After searching high and low for that elsusive, including calling them on the number provided by, who else, Karachi Snob, we ended up at Texas Burger which is adjacent to where BYOB was supposed to be. Yep, the BYOB people closed shop a while ago according to neighboring shopkeepers. (more…)

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Top 19 Ingredients of the Ultimate Brand Recipe for Indulge

Here’s a picture perfect recipe (with marketing and branding; two essential ingredients) that ought to help Indulge rise above the brand clutter:

1) Size does matter

  • Increase the portion of all the entrée items. Even if it means increasing the price a bit, do it. The thing is, at Rs.225, if the consumer can’t  get either his appetite satiated or his taste buds bedazzled, he won’t come back. Simple as that. Remember Mr. Rafiq Rangoonwala’s insight that the Pakistani consumer visits a restaurant or café primarily for filling his stomach and not for a snack. (more…)

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An ‘Indulging’ Story

‘Indulge was my brainchild, and I intended it to be a café where you can treat yourself to some refreshment goodies’, responded Rafiq Rangoonwala, the CEO of Cupola to Mahmood Nanji’s query about why Indulge hasn’t lifted off still after all these years. It was MAP’s (Marketing Association of Pakistan) panel discussion being held at the Marriott.

‘However, I realized along the way that Pakistanis are prone to asking ‘Khaney mein kya hai’ when they visit a restaurant (they don’t differentiate between a café and a restaurant), so we had to change our initial positioning. Then we had a person looking after the brand who indulged himself more than the entity he was responsible for and that set us back’ revealed the Cupola CEO. (more…)

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