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About the Author

An engineer cum 'brandsman' who manages one of Pakistan's largest selling brands, is contributing writer to Dawn's column Karachi Notebook, writes restaurant reviews for Express Tribune, founder of www.brandasy.com, Pakistan's first brand dissection portal, and the creator of Pakistan's biggest Restaurant Review E-zine www.restaurants-uncut.com, a brutally honest account of Karachi's foodscape backed by the discerning taste buds of 11 connoisseurs of food. You can connect with him at http://pk.linkedin.com/in/muhammadsaqibkhan www.twitter.com/brandasy You can contact him at maven[at]restaurants-uncut.com